Brand Identity Design

Without proper planning and strategizing, you may risk having an inconsistent, unprofessional look and feel for your business.

A logo involves typography, a color palette, and typically an image. Putting these pieces together without first identifying your target audience and the background and goals of the brand might result in visual representation of your business that does not align with your customers or clients. When you put in the work to create a strategy first, it helps everything else fall into place.

All of your assets will be saved in JPG, PNG, and .eps formats. They will be delivered via DropBox in one folder, organized by asset (i.e. primary logo, secondary logo, submarks, etc.).

After your initial concept is presented, we'll go through two rounds of revisions to get everything just right. 

The purpose of the questionnaire, strategy session, and Brand Strategy Guide is to ensure there is a clear path forward for your branding. If we haven't gotten it right after the allotted revisions, we'll discuss additional revisions and fees, if applicable, at that time.

Possibly :). We'll discuss your font preferences and make sure they align with your target audience, brand tone, and more. If I don't feel the ones you bring to the table are the best fit, I'll let you know and we'll discuss options.

Things happen and things change. If the name or focus of your business has changed since we began working together, we'll discuss the best approach for moving forward. 

From a timing standpoint, you'll need to be available to provide feedback within 24 hours. 

More importantly, though, you'll need to provide thoughtful, detailed feedback. When your Brand Strategy Guide and logo concepts are presented, a feedback from as well as tips for good feedback vs. not-so-great feedback will be included.  The more thorough you can be with your feedback, the better for all involved.

If you're someone who likes to drive the ship, micromanage, or direct the design process, we probably aren't a good fit. You've hired me to create something very special for you, but if you don't allow me to do the work you hired me for, I won't be able to deliver a quality product.

Sweet! Bring 'em on! You can fill out my inquiry form or email me at hello@exhaledesignco.com.