Stefani working on laptop

Website Design and Development

Why blend in when you were born to stand out?

We’ll work together to make your website sparkle and be the 24/7 marketing machine you want and need it to be!

No need to stress the you-know-what out. We’re here for you!

Sounds awesome, huh?

Through our thoughtful, three-phased approach (four if you need branding), we’ll dive deep into your business during Discovery, sketch out your vision during Design, and build out your site during Development. Then, we won’t just drop you off in the street like a bad date. We’ll be here for you for ongoing support, maintenance and whatever else you may need to keep your website in tip-top shape.

How it Works

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You’ll contact us here to get started.

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We’ll meet via Zoom to make sure we are a great fit.

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If our first date went without a hitch, we’ll begin the Discovery phase. Why Discovery, you ask? Learning everything about your goals and needs before we begin designing or building your site is the key to success—the success of our work together AND the success of your website.  Head down yonder on this page for more Q&A about the Discovery phase.

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Next, we’ll design your website based on everything we discussed during Discovery.

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After a few tweaks to get the design just right, we’ll build out your site.

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Then, launch time…plus support and ongoing maintenance because we wouldn’t leave you hanging!

What’s Included?

Discovery includes three questionnaires and strategy sessions (four if you need branding) plus a Project Roadmap to make sure we’re clear on your goals and all the juicy details of your business. We can’t provide an accurate cost or timeline for your project without knowing ALL the details first.

Design includes laying out the essential pages of your site and your website style guide per all the details discussed during Discovery. Once the design is approved, we’ll be able to move to the Development phase.

Development includes building out all of the pages, posts and other essential features on your site. In other words, inserting and styling all of your content (i.e. header, footer, text, images, videos, email opt-in forms, etc.). Want to know more on what’s included? See below for the full scoop!

After your site launches, we offer support, maintenance and hosting to keep your site live, backed up, secured, and updated.

Investment

We know you’re dying to know!

While we can’t provide an exact cost for your project right here and now, we CAN tell you this:

  • The fee for Discovery is $1,250 paid in full. 

  • Website Design and Development starts at $4,000 for a website with all the essential features and is paid in two installments (50% at contract-signing, 50% upon completion). Essential features include:

    • User experience (UX) and user interface (UI) development and best practices
    • Premium WordPress software to make your site function perfectly
    • Installation and configuration of an SSL certificate
    • Essential SEO configuration: Google Analytics, Google Search Console, Google My Business; custom meta titles and descriptions on parent pages; structured data on parent pages
    • Integration with your email marketing service to capture visitors’ email addresses
    • Assistance setting up email addresses
    • Three months of hosting and maintenance
    • Four weeks of post-launch support
    • Website Owner’s Manual
    • Up to 15 pages
    • Additional pages, forms, features or functionality that might be needed will be discussed during Discovery so there are no surprises on your end or ours.
  • If you’re in need of branding (logo, color palette, typography, photography), the investment starts at $2,500.

Ready to knock the internet’s socks off?

Let’s get that conversation started, shall we?

Here’s a sampling of custom websites created for our lovely clients

Have questions? We had a hunch you would!

Why is Discovery important?

To sum it up: you don’t know what you don’t know. And by “you” I am referring to all parties involved.

You may not know everything you need until you start asking and answering questions.  I can’t know what you need until you complete my questionnaires and we discuss your answers. I’ve made the mistake in the past of not asking enough questions and quoting a project before knowing all of my client's needs. This results in under-charging, under-planning, and lots of surprises (for you and me).

My goal is to learn as much as possible so I can quote your project accordingly and plan a realistic timeline. You’ll be learning a lot, too, and we’ll both be using this process to determine if we want to move forward with your project. 

What will Discovery do or solve?

It will:

  • Lead to better solutions
  • Focus on the objectives (not just the deliverables)
  • Prioritize user needs (vs. just the goals of the project)
  • Allow all stakeholders to get on the same page from the beginning
What will you get out of the Discovery questionnaires, strategy sessions and Project Roadmap?

You will have the opportunity to ask questions and share important information about your project. I’ll be doing the same. In between each questionnaire and strategy session, there may be some “homework” to tackle before the next session. For example, if we’re looking at integrating a certain feature on your site and there are numerous options to choose from, you may need to review those options (features, pricing, etc.) before our next session. Depending on the option you choose, I’ll need to plan for that in your Project Roadmap so I know what all will be involved (timing, cost, etc.).

When we’re done with all of the questionnaires and strategy sessions, you will receive a detailed Project Roadmap summarizing the goals of the project and outlining the plan for achieving those goals. You will also receive our proposal with your investment. You might think of this like you’re hiring an architect to draw up the plans for a building. Once you have those plans and estimates, you can make a better decision on how and when to execute the project.

At the end of Discovery, you own the Project Roadmap. We can execute the Roadmap for you (moving on to the Design and Development phases) or, if either of us do not want to move forward for any reason, you are welcome to take the Roadmap elsewhere. The goal is to bring clarity to your decision-making process, but there’s no obligation on your part either way.

I already know what I want, why can’t we skip Discovery and you just give me a quote?
  1. There is no way we can give you an accurate quote (on time or price) without knowing the full scope of the project. This way we can avoid surprises for either party.
  2. In our experience, most clients have an idea of what they want but don’t actually know what they need to achieve their goals. You wouldn’t walk into a doctor’s office and tell her what you need without letting her assess your situation, run some tests and make a professional recommendation. We’re professionals as well, so think of this as a similar relationship–but without any needles or blood (ew!).
What if I need different pages than the essential pages you offer or I need more than 15 pages?

If you need different pages than the 15 that are included in the base package, we may be able to swap out what you need for one of the other pages offered. However, if you want a lengthy, design-heavy sales page instead of a services sub-page, that will involve an extra fee.

If you need more than 15 pages, no problem! We’ll discuss those pages during Discovery and add the cost of those pages to your project fee. Even if a page follows the same design and layout as other pages on your site, there’s still a lot involved in adding each page (i.e. SEO configuration, editing the text, proper html layout, image optimization, and more).

Will I show up in Google searches?

No one can guarantee that you will show up (organically) in a certain spot in a Google search. If they try to, run…fast! The only way to guarantee that you’ll be at the top of the search results is to pay for Google ads.

We take care of key SEO essentials when building your website. In fact, we are confident that we do much more than most web developers! If you need additional SEO support beyond what is offered, we will connect you with an SEO consultant to fulfill all of your SEO needs.

I don’t think I need the full discovery, design, development process. Can you still help me?

Maybe…it depends :). If you have a website and are looking for a redesign or rebuild, we may not need to go through the full Discovery process. It will depend on how long ago your website was built, what types of changes you have in mind, if you only need development changes or if you also need a fresh design, or if you simply need a few tweaks. We’ll figure it out on our intro call.

Where will my website be hosted?

We partner with WordKeeper to host all of our clients’ websites. WordKeeper is located in Oklahoma, and their team of highly experienced professionals can tackle any support issue quickly and easily. Some call them WordPress experts, we call them life-savers!

The fee you pay us for the WordPress Maintenance and Hosting Plan (WMP) includes your hosting fee. In other words, we pay WordKeeper on your behalf so you have one less invoice to deal with.

Who will handle backups and security?

WordKeeper provides 24/7 security monitoring of your website as well as daily backups, which can be quickly and easily restored whenever needed.

Who do I call if the website breaks and I can’t figure something out?

The WMP includes priority support, so whenever you have a question, something appears to be broken, or you need any other type of website assistance, just reach out by emailing hello@exhaledesignco.com. If you have an after-hours, website-related emergency, you may contact WordKeeper directly at support@wordkeeper.com. Otherwise, we’ll be your go-between so you only have to remember one email address to use for support requests.

How will I know if anyone is visiting my website?

You can always look at Google Analytics, but we understand that can be a bit daunting. If you need help reviewing and analyzing your website traffic, let us know so we can assist you.

What happens if I want to add some features to the website while you’re building it?

We will do our best to accommodate your requests, but please keep in mind that anything outside the scope of your contract may incur additional fees and delay the launch of your website.

What happens if I want to add some features to the website after the project is complete?

That’s great, and that’s exactly why we use the WordPress content management system! Your website is built to scale, and we are here to assist with any additional pages, features or functionality you need. Depending on your needs, we may bill your project at our hourly rate (with your WMP client discount) or it may require a custom quote.

Sounds like this is great for me! When can we start?

Awesome! Head over to the project inquiry form to tell me a little bit about your project. After you complete it, we’ll schedule an intro call. Then, if that goes well, you’ll receive the contract and invoice for Discovery. If we move forward with your project after Discovery, you’ll receive another contract for Design and Development.