Stefani working on laptop

Website Design and Development

Why blend in when you were born to stand out?

We’ll work together to make your website sparkle and be the 24/7 marketing machine you want and need it to be!

No need to stress the you-know-what out. We’re here for you!

Sounds awesome, huh?

If you’re a new business in need of a professional website that will be done right from the get-go and be live on the web quickly, our Website in a Day or Website in a Week package is your golden ticket!

Looking for a fully custom website solution to meet all of your website needs and wishes? Through our thoughtful, three-phased approach, we’ll dive deep into your business during Discovery, sketch out your vision during Design, and build out your site during Development.

No matter what type of website we build for you, rest assured that we won’t just drop you off in the street like a bad date after your site launches! We’ll be here for ongoing support, maintenance, and whatever else you may need to keep your website in tip-top shape.

We offer three website-launching experiences to meet your functionality, time, and budget needs and wishes.

01

Website in a Day

Tight on time and/or budget?  Need something simple and straightforward to get your services out into the world?  You already have enough on your to-do list to [also] worry about designing and building your own website.

  • Stop telling potential clients that your website isn’t ready yet and to visit your Instagram instead.

  • No more linking your Google Business Profile to your Facebook page.

  • Wake up in the morning and grab your coffee or tea while having no website at all…and have your one-page website up and running by happy hour!

02

Website in a Week

Whether you’re a brand new business or you’ve been around for a while, you’re at the point where you need a fantastic website to showcase and promote your services…and you need it done professionally, right the first time (or right, finally), and sooner rather than later! If this sounds like you, then our Website in a Week service is the perfect fit.

  • Stop stressing over not having a website or having an old, outdated site.

  • No more excuses or justifications regarding time, budget, or [lack of] skills.

  • Jump for joy because you know that in one week, you’ll be popping that champagne to celebrate your new online home!

02

Website in a Week

03

Custom Website

When you want a beautiful, professional website that includes all the pages, features, and functionality you need for your business to shine, scale, and soar, a custom website is the solution.

Maybe you’ve outgrown your current website and it wasn’t built to scale alongside your business. Maybe it’s been years since it was built, and it’s really showing its age. Or, maybe you built your website yourself when your business began, but now it’s time to hire a professional because you are way too busy to worry about something that is clearly not your specialty.

Ahh…exhale! We’re here for you, and we’re going to build you a site that exceeds all of your and your clients’ expectations.

All Packages Include

  • User experience (UX) and user interface (UI) development and best practices
  • Premium WordPress software to make your site function perfectly
  • Contact Form + SMTP setup to ensure email deliverability
  • Access to stock photos
  • Installation and configuration of an SSL certificate
  • Basic SEO setup
  • Integration with your email marketing service to capture visitors’ email addresses
  • Post-launch support

Frequently Asked Questions

General Questions

Do I need to have my branding completed before my website design and development begins?

Yes. All branding must be completed prior to build day (logo, color palette, typography).

Where will my website be hosted?

We partner with WordKeeper to host all of our clients’ websites. WordKeeper is based in Oklahoma, and their team of highly experienced professionals can tackle any support issue quickly and easily. Some call them WordPress experts, we call them life-savers!

The fee you pay us for the WordPress Maintenance and Hosting Plan (WMP) includes your hosting fee. In other words, we pay WordKeeper on your behalf so you have one less invoice to deal with.

After the included month(s) of the WMP conclude, you will receive details on how to continue this service. Should you decide to discontinue the service, we'll be sad to see you go, but we'll provide you with information on how to move your site to a different host.

Who will handle backups and security?

WordKeeper provides 24/7 security monitoring of your website as well as daily backups, which can be quickly and easily restored whenever needed.

If you decide to discontinue the WMP service, you'll need to make sure that your website is backed up, updated, and monitored.

Who do I call if the website breaks and I can’t figure something out?

The WMP includes priority support. Whenever you have a question, something appears to be broken, or you need any other type of website assistance, just reach out by emailing hello@exhaledesignco.com. If you have an after-hours, website-related emergency, you may contact WordKeeper directly at support@wordkeeper.com. Otherwise, we’ll be your go-between so you only have to remember one email address to use for support requests.

What happens when the site is built and launched?
  • I’ll send over your WOM, which includes all of your logins and other important credentials so you can have full access to your own site.
  • I will be available to fix any bugs and answer questions during your post-launch support.
  • You will have access to tutorials only available for my clients.
  • You’ll get 1-3 months of hosting and maintenance included (depending on your website package) and have the option to continue this same level of excellent service for $97+/month.
How will I know if anyone is visiting my website?

You can always look at Google Analytics, but we understand that can be a bit daunting. If you need help reviewing and analyzing your website traffic, let us know so we can assist you.

Will I show up in Google searches?

No one can guarantee that you will show up (organically) in a certain spot in a Google search. If they try to, run…fast! The only way to guarantee that you’ll be at the top of the search results is to pay for Google ads.

We take care of key SEO essentials when building your website. In fact, we are confident that we do much more than most web developers! If you need additional SEO support beyond what is offered, we will connect you with an SEO consultant to fulfill all of your SEO needs.

What happens if I want to add some features to the website while you’re building it?

We will do our best to accommodate your requests, but please keep in mind that anything outside the scope of your contract may incur additional fees and delay the launch of your website.

What happens if I want to add some features to the website after the project is complete?

That’s great, and that’s exactly why we use WordPress! Your website is built to scale, and we are here to assist you with any additional pages, features, or functionality you desire.

Depending on your needs, we may bill your project at our hourly rate or it may require a custom quote.

Will I be able to make updates to my own site?

For sure!  Shortly after your website launches, we'll provide you with a personalized Website Owner's Manual (WOM).  If you have a custom website, you'll likely also receive customized videos for features unique to your site.

You'll also receive access to tutorials, which are in a private area on our website only available to clients.

Between the WOM, tutorials, post-launch support, and the option for additional training, you'll be all set!

Keep in mind that some clients don't have the time or desire to make updates to their own site. Heck, you're busy running your own business!  For custom websites, there may be features that require code or other work that is best left to a developer. In any of these cases, let us do the work for you so you can focus on what you do best.

What other costs can I expect?

Websites are extremely similar to your home and car. They not only require ongoing maintenance, but there are fees associated with all of the parts of your website that make it whole and keep it up and running.  Here's what you can expect to pay annually or monthly:

  • Domain: $12-$14/year
  • Email: $6-12/user/month
  • Website Maintenance and Hosting: $97+/month (if you're not on my plan, this cost will vary by service provider)
  • Website Theme and Plugins: approximately $100/year
  • Website Policies (privacy, cookie, terms, etc.): $10/month or $99/year
Can you set up my professional email account(s), too?

Absolutely! We recommend Google Workspace and can get you all set up. If you need this done, we'll add it to your proposal and invoice. 

What else is in the tech stack?

For all of our website packages, we use the following software:

  • WordPress Content Management System
  • Beaver Builder theme and child theme
  • Beaver Themer to further customize your website
  • Beaver Builder Page Builder Pro to make it easy to add beautifully styled content and features to your site
  • Gravity Forms for contact forms and any other simple or advanced form your heart desires
  • Mailchimp for email marketing
  • Yoast or SEOPress for search engine optimization implementation
  • And more if needed!
Why should I hire you to build my site when I can go grab a template and whip it up myself?

Welll...I can think of lots of reasons:

  1. Do you have the time, energy, and/or skills to design and build a website?
  2. Do you know which platform to use and how to get everything set up? There are tons of options out there from WordPress to Shopify to SquareSpace to Wix to Weebly to Showit to Webflow...and more. Just understanding the differences between each one is a feat, let alone learning your way around each one.
  3. Are you prepared to set up your email marketing, Google services, SMTP, SEO, schema, etc.? If you're asking yourself what some of this stuff even is, it's probably best to hire a professional.

Here's the nutshell:

Sure, you CAN build your own website.  You can also fix your own A/C, toilet, television, or car. You could build your own dining room table or house. But, if you have other things going on in your life or business that need to take priority, it makes much more sense to hire someone who does this stuff every day.  Someone who has spent years honing their skills, learning how to use the best tools, and staying up-to-date on trends and best practices. 

Doing something right the first time is almost always going to be better than making a mistake and having to start all over again. 

I have another question - how can I ask you?

Great! Bring it on! You can email me at hello@exhaledesignco.com or head over to my inquiry form.

Website in a Day Questions

How can you build a site in one day?

Before build day, you'll have your branding complete and content written.  These two pieces are huge as they allow for the building process to go smoothly.

I'll build out your site using one of the one-page templates I've already created. In other words, the hard work has already been done. Now it's just a matter of customizing it just for you.

From inserting your content and images to customizing colors and fonts using your branding guidelines, your site will be customized for your business and be oh-so-professional.

The best part:  My day revolves around you and your site. You'll be my #1 priority on your special day.

What if I need more than one page?

During our intro call, we’ll discuss which package is best for you and your business.  If you need to add a blog, that can easily be an add-on to your one-page site. If you need a 5-page site, that will fall under the Website in a Week package.  If you need more than the standard 5 pages and/or other advanced features, that’ll move you into the custom category.

Can a one-page site become a multi-page site?

Absolutely! The core structure of your site will already be built, from your header and footer to your colors and fonts...and more! It will be easy to add pages and features since you'll have a great foundation in place.

What type of support will I get after the site launches?

Website in a Day includes two weeks of post-launch email support + one month of the Website Hosting and Maintenance Plan (WMP)

If you sign up for the WMP, you'll have access to me for email support (included) as well as we website updates, consultations, and trainings (at your WMP client rate).

Website in a Week Questions

How can you build a site in one week?

Before build week, you'll have your branding complete and content written.  We'll also have a strategy session to ensure we're on the same page regarding all of your design wishes. All of these pieces are huge as they allow for the building process to go smoothly.

I'll build out your site using one of the website templates I've already created. In other words, the hard work has already been done. Now it's just a matter of customizing it just for you.

From inserting your content and images to customizing colors and fonts using your branding guidelines, your site will be customized for your business and be oh-so-professional.

The best part:  My week revolves around you and your site. You'll be my #1 priority during your build week.

What if I need more than five pages?

If you need to add a few pages beyond the standard 5 pages, we can mostly likely do so. Keep in mind that this will incur an additional fee per page and possibly delay your project from being completed in one week.  If you need to add more than just a few pages and/or other advanced features, that’ll move you into the custom category.

Can my site grow as my business scales?

Absolutely! The core structure of your site will already be built, from your header and footer to your colors and fonts to pages templates...and more! It will be easy to add pages and features since you'll have a great foundation in place.

What type of support will I get after the site launches?

Website in a Week includes three weeks of post-launch email support + two months of the Website Hosting and Maintenance Plan (WMP)

If you sign up for the WMP, you'll have access to me for email support (included) as well as we website updates, consultations, and trainings (at your WMP client rate).

Custom Websites Questions

What's the difference between a Custom Website and one of your other packages?

Website in Day is a one-page site utilizing a page template I have already created.  The site is customized with your branding, content, and images. 

Website in a Week is similar to the Website in a Day package, but with five pages built out in one week vs. one day.

Custom Websites are just that—custom.  Custom design, custom features and/or pages, custom price.  Custom websites may involve more pages (i.e. services sub-pages), custom post types (i.e. a unique page for each staff member), ecommerce, additional and/or advanced forms, custom design, and a plethora of other potential features.

Why is Discovery important?

To sum it up: you don’t know what you don’t know. And by “you” I am referring to all parties involved.

You may not know everything you need until you start asking and answering questions.  I can’t know what you need until you complete my questionnaires and we discuss your answers.  I’ve made the mistake in the past of not asking enough questions and quoting a project before knowing all of my clients’ needs.  This results in under-charging, under-planning, and lots of surprises (for you and me).

My goal is to learn as much as possible so I can quote your project accordingly and plan a realistic timeline.  You’ll be learning a lot, too, and we’ll both be using this process to determine if we want to move forward with your project. 

What will Discovery do or solve?

It will:

  • Lead to better solutions
  • Focus on the objectives (not just the deliverables)
  • Prioritize user needs (vs. just the goals of the project)
  • Allow all stakeholders to get on the same page from the beginning
What will I get out of the Discovery questionnaires, strategy sessions, and Project Roadmap?

You will have the opportunity to ask questions and share important information about your project.  I’ll be doing the same. 

In between each questionnaire and strategy session, there may be some “homework” to tackle before the next session.  For example, if we’re looking at integrating a certain feature on your site and there are numerous options to choose from, you may need to review those options (features, pricing, etc.) before our next session.  Depending on the option you choose, I’ll need to plan for that in your Project Roadmap so I know what all will be involved (timing, cost, etc.).

When we’re done with all of the questionnaires and strategy sessions, you will receive a detailed Project Roadmap summarizing the goals of the project and outlining the plan for achieving those goals.  You will also receive a proposal with your investment.  You might think of this like you’re hiring an architect to draw up the plans for a building.  Once you have those plans and estimates, you can make a better decision on how and when to execute the project.

At the end of Discovery, you own the Project Roadmap.  We can execute the Roadmap for you (moving on to the Design and Development phases) or, if either of us do not want to move forward for any reason, you are welcome to take the Roadmap elsewhere.  The goal is to bring clarity to your decision-making process, but there’s no obligation on your part either way.

I already know what I want, why can’t we skip Discovery and you just give me a quote?
  1. There is no way we can give you an accurate quote (on time or price) without knowing the full scope of the project. This way we can avoid surprises for either party.
  2. In our experience, most clients have an idea of what they want but don’t actually know what they need to achieve their goals.  You wouldn’t walk into a doctor’s office and tell her what you need without letting her assess your situation, run some tests and make a professional recommendation.  We’re professionals as well, so think of this as a similar relationship–but without any needles or blood (ew!).
What if I need different pages than the essential pages you offer or I need more than 15 pages?

If you need different pages than the 15 that are included in the base package, we may be able to swap out what you need for one of the other pages offered.  However, if you want a lengthy, design-heavy sales page instead of a services sub-page, that will involve an extra fee.

If you need more than 15 pages, no problem!  We’ll discuss those pages during Discovery and add the cost of those pages to your project fee.  Even if a page follows the same design and layout as other pages on your site, there’s still a lot involved in adding each page (i.e. SEO configuration, editing the text, proper html layout, image optimization, and more).

I don’t think I need the full discovery, design, and development process. Can you still help me?

Maybe…it depends :). If you have a website and are looking for a redesign or rebuild, we may not need to go through the full Discovery process.  It will depend on how long ago your website was built, what types of changes you have in mind, if you only need development changes or if you also need a fresh design, or if you simply need a few tweaks.  We’ll figure it out on our intro call.

What type of support will I get after the site launches?

Custom Websites include four weeks of post-launch email support + three months of the Website Hosting and Maintenance Plan (WMP)

If you sign up for the WMP, you'll have access to me for email support (included) as well as we website updates, consultations, and trainings (at your WMP client rate).

Ready to knock the internet’s socks off?

Let’s get that conversation started, shall we?

Here’s a sampling of custom websites created for our lovely clients