Why Every Business Needs a Google Business Profile. Yes, Even Yours.

Whether I’m helping my clients with brand identity design, web development, or web design, there’s one question I get asked all.the.time…

“Do I really need a Google Business Profile?”

My answer is pretty much always a big fat “Heck yes!” But WHY is having a Google Business Profile so crucial for businesses nowadays? I’m glad you asked, because that’s exactly what I’m going to talk about in this blog post.

Whether you’re whipping up handmade goodies, running a bustling café, or providing a service (i.e. electrician, home builder, artist, therapist, hotel…you name it!), understanding and using this free tool can massively amplify your online presence and connect you with customers both near and far.

Have your beverage of choice in hand? Maybe even a snack? Great, now let’s get down to business. 

What Exactly IS a Google Business Profile (Formerly Known as Google My Business)?

Even though it’s been around a while, many businesses still don’t know what a Google Profile is, or why it’s important.

Now known as “Google Business Profile”, this free marketing tool lets you showcase your business on both Google search results and Google Maps.

What does that mean for you? Well, having a business account on Google is like having a dynamic billboard that not only tells the world what you do, but also where you are and when they can visit – all without spending a cent on Google Ads.

You can update your business hours, list your services, upload lovely photos of your team/products/business space, and even manage customer reviews.

Your Google Business Profile is often the first thing new customers will see when it comes to your business, so it’s imperative you make the right first impression. 

The Importance of a Google Business Profile for Every Business

Pretend you’re at a bustling street fair full of potential customers. Without a sign for your booth, how will people find you in the crowd?

A Google Business Profile is that eye-catching sign that guides customers straight to your booth, but in the digital world.

It’s seriously one of the best ways to increase your visibility in local search results, so when folks in your area need what you offer, you’re the first name that pops up.

Google Business Profile is adaptable to just about any type of business. 

Local Shops

Imagine being able to tell the whole neighborhood about your latest sale or exciting new product with just a few clicks. Your Google Business Profile lets you keep your local clientele well-informed and eager to drop by.

Service Providers

Let’s say you’re a plumber or a wedding photographer. Your profile could be the bridge connecting you to your next job. When someone in your area types relevant keywords, like “best plumber near me” or “wedding photographer in [your city]”, you want to be the first – and the best – option they see.

Home-Based Businesses

Even if you don’t have a storefront, having a Google Business Profile account can level the playing field. Show off your bespoke jewelry or custom art pieces in a gallery format and let customers know how to contact you for orders.

Freelancers

Use your Google Business Profile to show off your portfolio, service options, and client testimonials. It’s your personal spot on Google that tells local clients why you’re the go-to expert in your field.

Still Have Doubts? Let’s Bust Some Google Business Profile Myths, Shall We?

Let’s clear up some common misconceptions that might be swirling around about Google Business Profiles.

Some folks think it’s all too complicated or only for certain kinds of businesses. Others might worry about the time it takes to manage or doubt its effectiveness compared to other marketing strategies.

Well, I’m here to tell you, whether you’re tech-savvy or not, Google Business Profile is simpler than you think and packed with potential to work wonders for your business’s visibility and customer engagement.

Myth: Google Business Profiles are Only for Local Businesses

Nope! Whether you’re targeting the local community or casting a wider net, your business listing on Google helps you get seen. It’s about letting anyone, anywhere, find you at any time, and it’s perfect for expanding your reach beyond the local buzz.

Myth: Google Business Profiles Require too much Upkeep

Actually, it’s pretty manageable. A little update here, a quick tweak there — think of it as keeping your digital window display fresh and inviting.

Myth: A Google Business Profile isn’t Suitable for Large Businesses

Quite the opposite! Large businesses can manage profiles for multiple locations, making each one feel local and connected to its community. Tailor your communication to local events or promotions, and watch customer loyalty grow.

Myth: You Don’t Need a Google Business Profile if you have Social Media

Google Business Profiles give you a direct line to potential customers at the exact moment they’re searching for what you offer. It’s about visibility and functionality, which is a powerful combination that traditional social media can’t always match. Bonus: You can add your social links to your Google Profile for added exposure and cross-marketing!

Pros and Cons of NOT Having a Google Business Profile

So if you decide not to go down the Google Business Profile route, what can you expect? Here’s what you may or may not be missing:

The Pros

• Less Maintenance: Without a Google Business Profile to manage, you have fewer online tasks to worry about.
• No Direct Management: Some business owners might prefer to engage with customers in more traditional ways, rather than interact with them through online reviews or questions sent to your business page on Google.

The Cons

• Less Discoverability: Without a Google Business Profile, you’re essentially invisible to the swathes of customers who turn to Google to find what they need.
• Losing Ground to Competitors: If competitors are visible and you’re not, guess where the customers will go?
• Missed Opportunities: Each potential customer interaction on Google is an opportunity to convert interest into sales, which you’ll miss without a profile.

Pros and Cons of Having a Google Business Profile

Everything has its ups and downs, and a Google Business Profile is no exception. Let’s look at what you can expect with some pros and cons of setting up and maintaining a Google Business Profile. 

The Pros

• Get Seen by More People: Imagine your business popping up when someone nearby searches for what you do. That’s your Google Business Profile working for you, making you easy to find and hard to ignore.
• Better Local SEO: By optimizing your Google Business Profile, you’re telling search engines that you’re local and relevant, which boosts your ranking in search results. This means more eyes on your business, more visitors to your website, and potentially more foot traffic.
• Awesome Customer Insights: Not only can you see all positive reviews and negative reviews, but Google also provides built-in tools to track how people find and interact with your profile. These insights are like gold, helping you understand what pulls customers in, or what might be pushing them away.
• Direct Communication: Customers can easily drop you a message with questions about what you offer or check your opening times without needing to search high and low. This openness not only makes life easier for your customers, it also builds trust and strengthens your relationship with them.
• Control Over Your Image: Managing your Google Business Profile is a bit like curating an exhibit about your business. You decide which photos to display, what details to highlight, and how to showcase your services. It’s your way to put your best foot forward – online-style!

The Cons

• Regular Updates Required: Keeping your profile up-to-date is like tending a garden. It takes regular care to thrive. Outdated information can lead to customer frustration and missed opportunities.
• Managing Customer Reviews: The digital world is interactive, which means customers will leave feedback. Each review requires a thoughtful response, which can be great for building relationships, but requires some of your time.

Think setting up a Google Business Profile is the way to go for your business? Make sure to read my guide on How to Set Up a Google Business Profile next.

Why Wait? Get Started with your Google Business Profile Today!

Now that you understand the full value of a Google Business Profile, there’s no better time to get started. This tool is key to not just surviving but thriving in this digital-first world. It’s your doorway to reaching more customers, building more relationships, and growing your business.

Need expert help in setting up, managing, and optimizing your Google Business Profile? Reach out and let’s get you on the map — literally and figuratively!