Art Berman

Client:

Art Berman – Petroleum geologist, world-renowned energy consultant, and keynote speaker

Services:

Branding refresh, Website Design, Website Development, Website Maintenance

Art Berman home page

The Challenge:

Art Berman started as a hosting and maintenance client (his website was built by someone else), and he evolved into a design and development client. His previous website was difficult to customize, and the underlying theme was impossible to update without causing the website to revert to default settings. It was hard to navigate and find important content, and it didn’t portray Art Berman as the professional he is.

The Solution:

We overhauled Art’s website from the ground up, starting with a branding refresh. We rebuilt his website using modern software and shifted the focus to his services using copywriting that draws the visitor through the site to the information they need. We added an About page to showcase Art and his mission, and created an attractive, consistent design to complement the no-fluff, compelling content.

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